Vorys eControl develops and implements comprehensive solutions that help companies protect and grow their brand value by controlling sales in the age of eCommerce.
Articles: 1-10 of 70
Design Patents as an Efficient Brand Enforcement Strategy, Particularly for Products Sold on Amazon
USA - December 3 2023 Most brands invest substantial time, money, and resources in the design and redesigning of their products and lines. Design patents, unlike other…
Tech Companies Playing Lawyer—Oh My!
USA - December 1 2023 In the fast-paced world of online Marketplaces, the allure of quick and seemingly cost-effective solutions can lead brands into risky territory. At…
PFAS (aka Forever Chemicals) - What eControl Brands Should Know
USA - August 25 2023 What do mascara, menstrual underwear, and outdoor jackets have in common? Manufacturers of all of these products have been sued by consumers on the…
Navigating the Online Brand Protection Maze: Tips for Defining a Strategy Right for Your Brand
USA - August 23 2023 In today's ever-evolving digital landscape, brands are confronted with a multifaceted challenge: how to strategically expand their online sales while…
Attention Brands: Is Your D2C Website in Compliance with the Americans with Disabilities Act (ADA)? Compliance Unfortunately Is Not Straightforward, and ADA Lawsuits Are on the Rise.
USA - August 22 2023 It is an all too familiar scenario for businesses: a lawsuit alleging a failure to be accessible to disabled members of the public in violation of…
The Legal Corner: U.S. Supreme Court Provides Further Guidance on International Reach of The Lanham Act - But What Does It Mean for eControl Brands?
USA - August 22 2023 By now, many in-house legal departments and ecommerce and sales professionals are well aware that the Lanham Act, which prohibits trademark…
Stopping Gray Market Tech Sales During the Holiday Season (and Beyond)
USA - December 15 2021 The Consumer Technology Association is projecting that tech sales in the 2021 holiday season (October-December) will hit $142.5 billion. This is prime…
Reducing Gray Market Sales Doesn’t Have to be so Hard
USA - November 18 2021 Gray Market activity on Amazon continues to accelerate, putting brands at risk of losing sales and profits. While this activity increases, so does…
Channel Management Strategies that Optimize Sales Control
USA - October 25 2021 Commerce has been irrevocably transformed in the age of online marketplaces. The online marketplace explosion has plagued brands with countless…
20 Things to Consider When Preparing a Minimum Advertised Price (MAP) Policy - Part 4
USA - September 16 2021 We were going to compare a good MAP policy to a tailored suit, but we thought athleisure would be more appropriate. Your MAP policy should be…
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