How-to guide: Liability for fake reviews (USA)

Updated as of: 13 August 2025
This guide will assist in-house counsel and private practice lawyers with understanding liability for fake reviews (often online), which are a target for Federal Trade Commission (FTC) challenge and enforcement action. Under the Federal Trade Commission Act (FTC Act) and FTC Endorsements Guides and other public materials,  the FTC has authority to prevent the use of unfair or deceptive trade practices.